Mastering the art of creating, publishing, and distributing content: strategies for success

Content is everything, especially when building a diversified brand strategy. It is what communicates your company’s objectives and selling points, and it is what sets you apart from your competitors.

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Social media monitoring guide: targets and objectives

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Sociology in studying brand communications

The audience is central to most marketing and PR activities. Pleasing your audience, getting on the same page with them, conveying the right message, evoking emotions, and learning how to interact with a new segment of consumers are markers that help companies see, understand, and evaluate their success. A sociological survey is a tool for assessing a brand's audience.

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Why do IT companies need media monitoring

Since the outbreak of the war, the IT industry in Ukraine has managed to persevere, keeping the majority of foreign clients and jobs and showing its efficiency and unwavering support for the economy and the army. Today, IT companies continue on the same path — they work to increase the country's GDP, contributing to the Armed Forces, and introduce innovations in the military sector, business, and daily life.

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