According to the State of PR 2022, 39% of Ukrainian communication specialists regularly use reporting tools. However, reports remain underrated in terms of the possibilities of their practical application. So, let us take a closer look at the value of reports for marketing and PR professionals.
Analysis of your market counterparts is a routine task of a PR specialist. According to the State of PR 2022 study, 95% of Ukrainian PR professionals track their competitors’ activities. Rest assured that even if you still have not looked into your colleagues, they have been analyzing you for a long time. Failure to do so means losing important data and, therefore, money.
Modern analytics and monitoring are impossible without tools that optimize the team’s work tasks. Not surprisingly, corporations of different sizes are increasingly turning to All-Inclusive Ecosystems to implement communication and PR strategies.