What’s being said about your brand, and what’s happening in the media landscape overall? You can now track this instantly with the updated Reports in LOOQME Hub. We’ve refreshed the interface and improved report functionality so users can access complete analytics faster and more easily — literally in just a few clicks. Here’s what has changed.

‍What’s changed in the way you work with reports?‍

To begin with, we’ve separated Reports into a dedicated interface. Reports are now comfortable to read across all devices — fully adapted to different screen formats, whether you’re on a laptop, smartphone, or other gadgets.
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We’ve simplified and automated the report creation process, making it more streamlined and unified. Users can now quickly choose from two universal templates that cover the essential needs of media landscape analysis and deliver structured insights in no time.

You can customize report delivery to fit your workflow: choose the report frequency, preferred format, and communication channel through which you want to receive it. The interface is simple, intuitive, and user-friendly. Before receiving a report, you can preview it to see exactly what the analytics will look like.

‍What report templates are available?‍

‍Mention Analysis Report: “Media Analysis: Mentions, Tone, Dynamics”. This report provides a broad overview of the media landscape so you can stay up to date and make decisions based on real insights. Users receive a concise summary for the selected period, with trends, tendencies, and overall media analysis. The report presents key metrics (volume, sentiment, engagement, reach, etc.), along with dynamics and mention specifics by source.
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Report structure:

• A short summary of the data for the selected period, key takeaways and trends
• General baseline analytics: metrics, their dynamics, top news, and mention channels
• Mentions: divided into social media and media outlets, grouped by sentiment. Each block includes AI-generated conclusions for the first 30 mentions

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Reputation Report: “Media Landscape: Reputation, Trends, SoV.” This is a deeper analysis of the media landscape surrounding your keywords. It examines not only mentions but also their context. The report analyzes dominant topics and news drivers shaping your mentions. It focuses on the media landscape, reputation, and industry-level trends.
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Report structure:

• Overview and insights for a baseline understanding of the mention landscape
• General analytics and key metrics
• Main topics: explaining the context of mentions and what conclusions can be drawn
• News drivers: a deeper dive into major stories, grouped by sentiment

More report templates will be added over time based on user needs and requests.

Custom reports tailored to your specific tasks

In addition to standard templates, you can order one of three customized reports. This is an optional paid service — our analysts prepare a report tailored to your specific request.

• Top Narratives Report. Shows which narratives shape the information field around your brand or topic. Identifies key messages, the scale of their distribution, and the factors influencing public perception.
• SWOT Analysis. A structured assessment of your brand’s market position, analyzing internal strengths and weaknesses as well as external threats and opportunities.
• Executive Summary. A concise overview for top management that combines market signals, key metrics, and competitive dynamics into strategic insights.

All our updates are designed to give clients more freedom and comfort when using LOOQME Hub. Setting up automated reports in just a few clicks provides maximum autonomy and saves valuable time.

Get demo access and try updated reports

Your feedback matters to us. Try the improved interface, create reports, and share your impressions at sales@looqme.io.

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