An ecosystem of solutions for tracking and evaluating the information activity of brands, companies, persons online and offline, and social media as a driver of business growth.
Tracks and analyzes mentions
in the media and socialnetworks.
Find out what is being said about your brand in the media.
Analyze and create brand profile with our unique machine learning models visually disclosing trends, narratives, reputation image.
Shows the level of brand trust and visibility in media and social networks.
The reputation index is a modern metric that reflects the impact of communications on business results.
Market benchmarks and competitor analysis.
Market analysis based on individual parameters or existing branch research.
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PR Army is an association of Ukrainian PR professionals whose goal is to prevent the world from forgetting about the war in Ukraine. They help Ukrainians to be heard in the Western media. The project co-founder, Julia Petryk, shares thoughts about the changes in their work over the year and outlines the areas requiring special attention. She also addresses the particularities of working with foreign media and explains how monitoring helps to reach goals.
Media monitoring may appear confusing to those who have not dealt with numerous publications about their company in the media. Some underestimate this tool and some lack understanding of what to do with the received data. Oksana Kononova, CEO of LOOQME media analytics service, explains how monitoring works, what it is needed for, and who should not spend money on it.
Since the outbreak of the war, the IT industry in Ukraine has managed to persevere, keeping the majority of foreign clients and jobs and showing its efficiency and unwavering support for the economy and the army. Today, IT companies continue on the same path — they work to increase the country's GDP, contributing to the Armed Forces, and introduce innovations in the military sector, business, and daily life.