SWOT Analysis
Assess the position of your company, product, or project
Structured SWOT insight into your brand’s market position
Identify your brand’s internal strengths and weaknesses, along with external opportunities and threats emerging in the media space. Use these insights to guide strategy and improve your communication approach.
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Who is SWOT analysis for?
C-Suite Executives
Board Members
PR Comms Directors
Brand Strategist
CMO
What is Inside the Report?
Learn more about what you will receive in the report
Brand media presence
An overview of where and how your brand appears in the media, and which topics dominate.
SWOT maps of market players
Visualized breakdown of strengths, weaknesses, opportunities, and threats for you and your competitors.
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Communication narrative
Analysis of your brand’s key messages, tone of voice, and their influence on media perception.
Reputational risks
Topics and narratives that may pose potential threats to your brand image.
Share of voice
A comparison of your media visibility versus competitors in your industry.
Trends and gaps
Overview of rising topics in the market your brand hasn’t yet addressed.
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FAQs
What key metrics can I track with these reports?
You can track conversion rates, traffic, audience engagement, social media impact, and more.
How often is the data in the reports updated?
Can the reports be customized to fit my specific needs?
Do the reports support interactive elements?
How long is the data stored in the system?
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Additional Resources
Free Useful Materials
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