How to use visual analytics?


Let us begin with a few facts that demonstrate the superiority of visual data before delving deep into the topic.

  • People remember 80% of what they see and only 20% of what they do;
  • Our brain processes visual materials 60,000 times faster than text.

There would be a much higher chance of remembering the above facts if they were presented visually. We will further demonstrate how to confirm it.

Our brain processes visual information more quickly so that we can react to it faster and make important decisions. It is the easiest way to obtain and interpret large amounts of data.

Better to see once than to hear ten times

Visual analytics is effective at representing ideas where traditional descriptive statistics fail. This method directly affects productivity and speed of perception.

The easiest example is to present data in an Excel table and the form of graphs. With the help of visual markers such as color, lines, and shape, we immediately see the dynamics and common regularities before even considering the data in more detail.

Visual analytics show the dynamics between compared data sets, find correlations between different periods, help establish the cause and effect relationships, and see positive or negative results.

Why is visual analytics effective?

  • You can either focus on a specific parameter or consider all features available within the selected graph.
  • The data view updates with each following change.
  • You can go back to the original version in a few clicks without losing data.
  • Each action is safe because it can be instantly undone.
  • Each click does not affect the initial data, only its visual representation.

LOOQME Analytics lets you visualize both quantitative and qualitative indicators. You can quickly download, process, and add them to reports and presentations in graphs and charts.

Benefits of visual analytics:

  • A faster and better understanding of data with clear relationships and dynamics;
  • Processing more data in less time, which increases your efficiency and facilitates decision-making;
  • Early detection of trends, deviations, and correlations between data sets can give you a competitive advantage, provide a new opportunity, or help with early problem detection and solution development;
  • Analytics is versatile and allows you to integrate it into different formats ─ from social media to marketing reports.

What are some other uses for visual analytics?

‍Improve the Decision-Making Process

Visual analytics improve the decision-making process. With its help, publicists, marketers, top managers, managers, and business owners can skip hoops when processing data. They can instead focus on developing strategies, marketing activities, or PR campaigns.

Audience Engagement

Visual analytics also serves as helpful content for global business purposes and for developing your company blog or bringing in your target audience. Graphs and charts help convey any information far more effectively. It will hardly be a surprise that even The Washington Post’s most-read online publication is a visual story featuring a coronavirus simulator.


If you find visual analytics valuable and worthy of investing in, feel free to contact us and get a consultation on how LOOQME analytics can apply to your particular product.

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