How to use visual analytics


Let us begin with a few facts that demonstrate the superiority of visual data before delving deep into the topic.

• people remember 80% of what they see and only 20% of what they do;

• our brain processes visual materials 60,000 times faster than text.

We must admit that there would be a much higher chance to remember the above facts if they were presented in a visual format. We will further demonstrate how to confirm it.

Media analytics: why do you need it?

Our brain processes visual information more quickly so that we can react to it faster and make important decisions. This is the easiest way to obtain and interpret large amounts of information.

It is best to see for yourself than to hear or read about it for the umpteenth time

Visual analytics is effective at representing ideas where traditional descriptive statistics fail. The method of presentation in this case directly affects productivity and speed of perception.

The easiest example is that of the data presented in an excel table and the same data in the form of graphs. With the help of visual markers such as color, lines, and shape, we immediately see the dynamics and common regularities, before even considering the data in more detail.

Visual analytics show the dynamics between compared data sets, find correlations between different periods, help establish the cause and effect relationships and see their positive or negative results.

To LOOQME analytics.

Media analytics during the turbulent times

Why is visual analytics effective?

You are one click away from changing the data you are viewing. This way you can either focus on a specific parameter or consider all features available within the selected graph. The data view updates with each following change. Moreover, you can go back to the original version in a few clicks without losing data.

Each action is safe because it can be instantly undone. It does not affect the initial data, only its visual representation.

LOOQME Analytics lets you visualize both quantitative and qualitative indicators. You can quickly download, process, and add them to reports and presentations in the form of graphs and charts.We recommend:

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Benefits of visual analytics

• Faster and better understanding of data with clear relationships and dynamics;

• Processing more data in less time, which increases your efficiency and facilitates decision-making;

• Early detection of trends, deviations, and correlations between data sets can give you a competitive advantage, provide a new opportunity, or help with the early detection of a problem requiring a solution;

• Easy application. One of the best things about visual analytics is its versatility, which allows you to integrate it into different formats - from social media to marketing reports.

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What are some other uses for visual analytics?

Improve the decision-making process. Visual analytics improve the decision-making process. With its help, publicists, marketers, top managers, managers, and business owners who make key decisions do not have to jump through hoops when processing data. They can instead focus on developing strategies, marketing activities, or PR campaigns.

Audience engagement. Visual analytics also serves as useful content both for global business purposes as well as for the development of your company blog or bringing in your target audience. Graphs and charts help convey any information by far more effectively. It will hardly come as a surprise that even The Washington Post’s most-read online publication is a visual story featuring a coronavirus simulator.

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