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Reports are a must-have tool. Here’s why

According to the State of PR 2022, 39% of Ukrainian communication specialists regularly use reporting tools. However, reports remain underrated in terms of the possibilities of their practical application. So, let us take a closer look at the value of reports for marketing and PR professionals.

Monitoring competitors: why and how to do it?

Analysis of your market counterparts is a routine task of a PR specialist. According to the State of PR 2022 study, 95% of Ukrainian PR professionals track their competitors’ activities. Rest assured that even if you still have not looked into your colleagues, they have been analyzing you for a long time. Failure to do so means losing important data and, therefore, money.

What do I need: media monitoring or reports?

Modern analytics and monitoring are impossible without tools that optimize the team’s work tasks. Not surprisingly, corporations of different sizes are increasingly turning to All-Inclusive Ecosystems to implement communication and PR strategies.