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From Email to PR: Five Strategies for Brand Development

Business owners aspire for their brand to be both recognized and cherished. To accomplish this, it is necessary to use the right strategies and various marketing and communication tools for development and scaling. Below, we explore effective strategies for enhancing brand recognition, building loyalty, and expanding your audience.

A LOOQME guide to creating an effective marketing strategy

Any promotional business activity starts with planning a strategy. A marketing strategy plays a key role here, as it serves as a road map and helps the business outline the approaches and channels for reaching and interacting with existing and potential customers.

How to build an effective personal LinkedIn profile. From no name to Top Business Development Voice on LinkedIn in 6 months

Dariia Gerasymovа is a Growth Manager at Influ2 and owner of the Top Business Development Voice badge on LinkedIn. For our blog, Daria will share insights for the successful development of a personal brand and a LinkedIn profile.