Blog - LOOQME

3.5.2023

“Ukrainian voices must be heard”: how PR Army keeps events in Ukraine in the spotlight with materials reaching millions of views

PR Army is an association of Ukrainian PR professionals whose goal is to prevent the world from forgetting about the war in Ukraine. They help Ukrainians to be heard in the Western media. The project co-founder, Julia Petryk, shares thoughts about the changes in their work over the year and outlines the areas requiring special attention. She also addresses the particularities of working with foreign media and explains how monitoring helps to reach goals.

13.4.2023

Who doesn’t need media monitoring? Media expert Oksana Kononova answers

Media monitoring may appear confusing to those who have not dealt with numerous publications about their company in the media. Some underestimate this tool and some lack understanding of what to do with the received data. Oksana Kononova, CEO of LOOQME media analytics service, explains how monitoring works, what it is needed for, and who should not spend money on it.

8.3.2023

Why do IT companies need media monitoring

Since the outbreak of the war, the IT industry in Ukraine has managed to persevere, keeping the majority of foreign clients and jobs and showing its efficiency and unwavering support for the economy and the army. Today, IT companies continue on the same path — they work to increase the country's GDP, contributing to the Armed Forces, and introduce innovations in the military sector, business, and daily life.

21.2.2023

Media monitoring for marketers: what is there to gain?

PR specialists happen to use media and social media monitoring more actively than marketers. However, there is no valid reason for the latter to disregard it. Monitoring helps all specialists who work with audiences to analyze the results of the work and plan future actions. Since the usefulness of this tool for marketers has not always been obvious, we would like to provide several examples of the practical use of monitoring.

7.2.2023

Reports are a must-have tool. Here’s why

According to the State of PR 2022, 39% of Ukrainian communication specialists regularly use reporting tools. However, reports remain underrated in terms of the possibilities of their practical application. So, let us take a closer look at the value of reports for marketing and PR professionals.

27.1.2023

Monitoring competitors: why and how to do it?

Analysis of your market counterparts is a routine task of a PR specialist. According to the State of PR 2022 study, 95% of Ukrainian PR professionals track their competitors’ activities. Rest assured that even if you still have not looked into your colleagues, they have been analyzing you for a long time. Failure to do so means losing important data and, therefore, money.

2.11.2022

What do I need: media monitoring or reports?

Modern analytics and monitoring are impossible without tools that optimize the team’s work tasks. Not surprisingly, corporations of different sizes are increasingly turning to All-Inclusive Ecosystems to implement communication and PR strategies.

28.10.2022

SEO for the media

Three pillars of search engine optimization and operation.

27.10.2022

How to create successful situational content?

How to work with situational marketing in social media to attract an audience

26.10.2022

SMM for Media: How to Grow with Social Media

SMM for the media: how to grow with the help of social networks

25.10.2022

How to effectively develop a YouTube channel

How to effectively develop a YouTube channel to expand the audience and popularize the media brand

24.10.2022

How media monitoring helps communications specialists deal with their main challenges

Communication has never been easy. It is especially so with the advance of digitalization and a changing media landscape that bring about additional challenges for communications professionals.

20.10.2022

Protection methods against online trolls and bots

The numbers are key when it comes to the need to persuade, influence, promote or harm competitors.

17.10.2022

How to use visual analytics?

Let us begin with a few facts that demonstrate the superiority of visual data before delving deep into the topic.

15.10.2022

Benefits of media monitoring for non-profit organizations

Non-profit organizations must demonstrate that their activities are successful. Increasing awareness of their work is far from the only incentive to do it.

3.10.2022

How to use monitoring for marketing campaign analysis

Media monitoring is a marketing investment that pays off. With it, you can track key mentions of the brand in the media and social networks, see audience reactions, and respond in real-time.

28.9.2022

4 convincing reasons to invest in media monitoring

Online presence has become fundamental for doing business. The number of online resources, social media, forums, and review sites is rising. Therefore, it is essential to keep up with brand mentions regardless of how challenging it can be.

26.9.2022

Avoiding PR crisis and more: how to use and benefit from alerts?

A crisis will always come unexpectedly. The way you plan to deal with it should not be haphazard. Besides, many crises are easily avoidable if you take prompt action.

20.9.2022

How to build a successful communication strategy for business?

A communication strategy is an action plan, the implementation of which leads to the accomplishment of business goals through effective communication between a brand and its target audience.

18.9.2022

Big data in PR: how to make decisions based on big data

Possibilities of Big Data for PR which you can start using today.

13.9.2022

Competitive benchmarking: what it measures, and why use it?

Preparing a brand's communication strategy or launching a PR campaign is impossible without benchmarking — the stage of monitoring and studying competitors' experiences.

13.9.2022

How to make a link from a brand mention

Marketers often discuss the importance of getting new brand mentions. We will show the benefit and how link building is related to it.

23.8.2022

How to create a company brand portrait using Netpeak Checker

A recognized brand name and authoritative reputation are the keys to a successful and profitable business. Users are more willing to buy goods and order services from companies that have already established their names on the market and have many positive reviews. Lesser-known companies are in much lower demand, and their customer flow is much lower than that of more famous competitors.

20.8.2022

The potential benefits of media monitoring for big business

Communication and marketing professionals can no longer imagine their work without the data on the customers’ opinions, wishes, complaints, and reactions to new products, related PR and advertising campaigns, or user experience information.

19.8.2022

Top 5 LOOQME metrics to track marcomms effectiveness

Marketing communications (marcomms) are a fundamental part of a business's marketing plan. Their manifestations include branding, online presence, printed materials, and direct marketing. Marketing communications cover your company's strategy to send messages to its existing consumers and attract new ones.

16.8.2022

4 reasons to start using media monitoring in 2022

Experts believe that the existing trends are going to continue. Some examples are digitization in all areas of business, the increasing role of video content, the integration of virtual reality in communication, the growing part of corporate culture, and personalized customer orientation.

12.8.2022

Media analytics of foreign charitable foundations in Ukraine

The LOOQME team continues to explore the media field in different areas. This time, we collected 102,660 mentions of the seven largest foreign charitable organizations operating in Ukraine.

11.8.2022

5 PR effectiveness myths

We will not surprise anyone by saying that many myths surround the profession of a PR specialist. Some of them are funny, some - contradictory, while certain can easily be explained. Disputes about the area of responsibility and evaluation of the effectiveness of the PR department can take place even among specialists in this field.

4.8.2022

“We do something important, because even in times of war our customers stay with us”

Interview with Oksana Kononova, co-founder and CEO of LOOQME, a media intelligence company in Ukraine.

2.8.2022

New MyNews bot features

MyNews bot is a Telegram bot that collects mentions by keywords and instantly sends them to you in messages. It is a simple and quick way to learn what is being written about you, your competitors, the football team you support, or the developer you want to buy an apartment from.

7.2.2023

How to use visual analytics?

Let us begin with a few facts that demonstrate the superiority of visual data before delving deep into the topic.

12.8.2022

Media analytics of foreign charitable foundations in Ukraine

The LOOQME team continues to explore the media field in different areas. This time, we collected 102,660 mentions of the seven largest foreign charitable organizations operating in Ukraine.

2.8.2022

The most active supermarkets: a Ukrainian media field research

LOOQME team continues its media activity analysis of Ukrainian and foreign market leaders. We have previously explored TOP-5 trend words for TOP-5 Polish banks and media activity of the largest food retailers in Romania. Today, we are going to look at the media presence of FMCG stores in the information field of Ukraine.

20.5.2022

Media analytics: why do you need it?

Let’s analyze some monitoring tools functions in the context of media analytics

10.5.2022

TOP-5 trend words for TOP-5 Polish banks

Market trends, popular words and media activity

25.4.2022

News telegram channels activity before and after February 24th: the survey

In a country where a full-scale war is going on, it is impossible to stay away from the news. Telegram channels allow you to quickly receive main information about the course of events. The LOOQME team has analyzed 11 Ukrainian telegram channels to evaluate publications activity and views dynamics. The survey covered the period from February 14th to April 10th, 2022. Data collection dated April 12th.

19.4.2022

Kaufland, Lidl, Carrefour, Mega Image, Profi in Romania online media

According to Ziarul Financiar research the largest food retail companies in Romania in 2021 are: 1. Kaufland Romania S.C.S. (€ 2.313 mln) 2. Lidl Discount S.R.L. (€ 1.759 mln) 3. Grupul Carrefour Romania (€ 1.545 mln) 4. Mega Image S.R.L. (€ 1.189 mln) 5. Profi Rom Food S.R.L. (€ 1.121 mln) LOOQME team researched the companies’ media activity in Romanian online media in 2022.

1.4.2022

28 million users: how social media reacted to the Save Ukraine — #StopWar telemarathon

International charity “Save Ukraine — #StopWar” telemarathon in support of Ukraine on March 27th, 2022, was shown by 30 TV channels worldwide. During the 2-hour broadcast political leaders, artists, public activists, athletes and volunteers from all over the world supported Ukraine and called to stop russia's brutal war. Before, during and after the telemarathon, funds were raised to solve the biggest humanitarian problems caused by the russian military invasion of Ukraine.

19.3.2022

Zelensky, Arestovich, Kim: what people write

Сomments analysis under political leaders videos.

15.10.2021

Content analysis of the media as a PR tool

The use of content analysis as a PR tool is nothing new to PR.

20.9.2021

Why do you need a retrospective content analysis

When we research a company or a certain market, we always overview the situation during a specific period. When we research the company we always compare it with competitors.

23.9.2020

Why bad analysis is worse than no analysis

Since the data does not have a natural form, it can be displayed in different ways. There is no one and only correct format for that.

23.9.2019

5 examples of insights that content analysis can bring

If you want to evaluate your own media activity, competitor activity and market in general, you need content analysis.

20.10.2022

Protection methods against online trolls and bots

The numbers are key when it comes to the need to persuade, influence, promote or harm competitors.

26.9.2022

Avoiding PR crisis and more: how to use and benefit from alerts?

A crisis will always come unexpectedly. The way you plan to deal with it should not be haphazard. Besides, many crises are easily avoidable if you take prompt action.

4.7.2022

What you should know about online reputation management

To protect yourself and your business from reputational losses, you should at least understand the basics of online reputation management.

5.4.2022

Fake News: how to fight information attacks

Negative content that damages reputation can be destructive to companies and influential people. Trends show that the speed of information dissemination will increase over time, which means that the problem of combating fake news will only become more urgent.

15.2.2022

Monitoring the crisis in online media and social networks

In a time of crisis, the value of monitoring the media and social networks cannot be emphasized enough. At this point, tracking the company's reputation and media responses to the crisis becomes rather a practical necessity than a supposable need.

3.5.2023

“Ukrainian voices must be heard”: how PR Army keeps events in Ukraine in the spotlight with materials reaching millions of views

4.8.2022

“We do something important, because even in times of war our customers stay with us”

Interview with Oksana Kononova, co-founder and CEO of LOOQME, a media intelligence company in Ukraine.

27.7.2022

The LOOQME customer experience: communication changes in a wartime (part 2)

Oksana Kovalchuk, PR-manager of Foxtrot, Olesia Koval, Head of communications, Transparency International Ukraine and Lilia Marachkanets, Head of Corporate Partnership and Communications Department, ASTARTA

5.7.2022

Ukrainian experience: brand communication in the time of war

Would it even be appropriate to talk about brands in such tragic times?

5.7.2022

The LOOQME customer experience: communication changes in a wartime

Olena Osypchuk, Head of PR, SOCAR Ukraine; Yuliana Chyzhova, Chief Communications Officer, American Chamber of Commerce; Liliya Fatalchuk, Account Manager, MEX a member of HAVAS

25.4.2022

Media analytics during the turbulent times

The full-scale Russian-Ukrainian war fully covered the economic front. Companies can no longer be out of politics. LOOQME CEO & Founder Oksana Kononova performed at the international PR & Communication Summit Romania and told how media analytics helps to find better solutions in turbulent times.

3.5.2023

“Ukrainian voices must be heard”: how PR Army keeps events in Ukraine in the spotlight with materials reaching millions of views

13.4.2023

Who doesn’t need media monitoring? Media expert Oksana Kononova answers

4.8.2022

“We do something important, because even in times of war our customers stay with us”

Interview with Oksana Kononova, co-founder and CEO of LOOQME, a media intelligence company in Ukraine.

27.7.2022

The LOOQME customer experience: communication changes in a wartime (part 2)

5.7.2022

The LOOQME customer experience: communication changes in a wartime

Olena Osypchuk, Head of PR, SOCAR Ukraine; Yuliana Chyzhova, Chief Communications Officer, American Chamber of Commerce; Liliya Fatalchuk, Account Manager, MEX a member of HAVAS

3.5.2023

“Ukrainian voices must be heard”: how PR Army keeps events in Ukraine in the spotlight with materials reaching millions of views

13.4.2023

Who doesn’t need media monitoring? Media expert Oksana Kononova answers

21.2.2023

Media monitoring for marketers: what is there to gain?

7.2.2023

Reports are a must-have tool. Here’s why

28.10.2022

SEO for the media

Three pillars of search engine optimization and operation.

27.10.2022

How to create successful situational content?

How to work with situational marketing in social media to attract an audience

26.10.2022

SMM for Media: How to Grow with Social Media

SMM for the media: how to grow with the help of social networks

25.10.2022

How to effectively develop a YouTube channel

How to effectively develop a YouTube channel to expand the audience and popularize the media brand

24.10.2022

How media monitoring helps communications specialists deal with their main challenges

Communication has never been easy. It is especially so with the advance of digitalization and a changing media landscape that bring about additional challenges for communications professionals.

3.10.2022

How to use monitoring for marketing campaign analysis

Media monitoring is a marketing investment that pays off. With it, you can track key mentions of the brand in the media and social networks, see audience reactions, and respond in real-time.

20.9.2022

How to build a successful communication strategy for business?

A communication strategy is an action plan, the implementation of which leads to the accomplishment of business goals through effective communication between a brand and its target audience.

18.9.2022

Big data in PR: how to make decisions based on big data

Possibilities of Big Data for PR which you can start using today.

13.9.2022

Competitive benchmarking: what it measures, and why use it?

Preparing a brand's communication strategy or launching a PR campaign is impossible without benchmarking — the stage of monitoring and studying competitors' experiences.

13.9.2022

How to make a link from a brand mention

Marketers often discuss the importance of getting new brand mentions. We will show the benefit and how link building is related to it.

23.8.2022

How to create a company brand portrait using Netpeak Checker

20.8.2022

The potential benefits of media monitoring for big business

19.8.2022

Top 5 LOOQME metrics to track marcomms effectiveness

16.8.2022

4 reasons to start using media monitoring in 2022

11.8.2022

5 PR effectiveness myths

1.8.2022

Measure PR: why and how

It seems like the term "public relations" in its classical sense has outlived itself. PR is no longer about press releases, publicity and public position of the company. With the digital development our landscape has changed significantly, the need for media as a mediator has disappeared; you can communicate with stakeholders directly.

27.7.2022

The LOOQME customer experience: communication changes in a wartime (part 2)

27.7.2022

Global State of PR 2022: challenges, communication with the media, and the future of the profession

Muck Rack conducted the State of PR 2022 study to explore the challenges PR professionals face, how they communicate with journalists, which social media they prefer, how they work, and what will be important to the profession in the future. LOOQME team conducted a similar analysis of the Ukrainian PR market in 2021, and after analyzing the insights of the Muck Rack research, we share the conclusions from it below.

5.7.2022

Ukrainian experience: brand communication in the time of war

Would it even be appropriate to talk about brands in such tragic times?

5.7.2022

The LOOQME customer experience: communication changes in a wartime

Olena Osypchuk, Head of PR, SOCAR Ukraine; Yuliana Chyzhova, Chief Communications Officer, American Chamber of Commerce; Liliya Fatalchuk, Account Manager, MEX a member of HAVAS

5.7.2022

Where do trends come from: hello, situational marketing!

‍Situational marketing means referring to well-known events that are popular at the moment. Your reaction to a trend can go viral and attract new audiences.

27.6.2022

PR metrics: from basic to advanced

LOOQME CEO Oksana Kononova held a webinar for the European communication experts community, in which she spoke about the measurement of PR, in particular the AMEC approach. LOOQME customer reviews and a MuckRack report prove that measuring PR remains a challenging task even with considerable progress in marketing approaches.

20.5.2022

Media analytics: why do you need it?

Let’s analyze some monitoring tools functions in the context of media analytics

19.5.2022

Media monitoring in the work of a marketer: 5 lifehacks

Media monitoring should not only be considered as a tool for tracking marketing and PR campaign effectiveness. Along with analytics of the work performed, it can also be useful for planning future activities. Let’s take a look at how else you can use media monitoring.

17.5.2022

How to increase brand awareness: media monitoring and SEO

Why media monitoring and SEO? Both of these methods work with keywords. But when working with a brand, these tools are sometimes either forgotten or face the lack of knowledge on how to use them. Let’s discuss how tracking mentions and SEO work for a brand.

19.4.2022

How knowledge of online mentions can help build brand reputation and how CRM software can help

These days, the importance of a business's online reputation cannot be stressed enough. People check online reviews before they reach out. According to a study, around 42% of adults online in the United States looked somebody up prior to making a decision whether or not they would do business with them.

25.3.2022

PR research: how to assess your effectiveness

A business research is usually seen as something in creasingly serious and, therefore, unnecessary for all companies. In fact, talking to your customers, Google search, or advertising analytics can easily comprise such a research. Any of this data can be used to create a communication strategy based on your goals. You can then make an analysis and focus on the indicators you already have. As it turns out, conducting research is not as difficult and scary as it may seem.

21.3.2022

How to build an effective strategy for tracking brand mentions

And save company resources and advertising budgets.

15.2.2022

Monitoring the crisis in online media and social networks

1.12.2021

What you should know about modern PR

Today the term “Public Relations” has turned into a single word — "communication". "Public" part in this context is already of little importance. Most of the messages are public anyway. What we write on our social pages, what we find in the publications of partners and employees is public and it immediately impacts the business.

15.10.2021

Content analysis of the media as a PR tool

The use of content analysis as a PR tool is nothing new to PR.

30.9.2021

15 PR metrics that you can start measuring today

The mentions of the company, its speakers and its product are the heart of PR. You can measure quantity, quality, coverage, role, sentiment and much more. However, you can start with quantity.

21.9.2021

Reputational risk and how to manage it

Every company, regardless of structure, nature or size, faces risk factors that can damage its reputation.

21.9.2020

How to evaluate media effectiveness: 3 main indexes for PR-specialists

The indexes described below are easy to use in PR KPI either alone or combined: they are precise, understandable and fully reflect the situation regarding the company or brand communications.

8.3.2023

Why do IT companies need media monitoring

21.2.2023

Media monitoring for marketers: what is there to gain?

7.2.2023

Reports are a must-have tool. Here’s why

27.1.2023

Monitoring competitors: why and how to do it?

2.11.2022

What do I need: media monitoring or reports?

24.10.2022

How media monitoring helps communications specialists deal with their main challenges

Communication has never been easy. It is especially so with the advance of digitalization and a changing media landscape that bring about additional challenges for communications professionals.

15.10.2022

Benefits of media monitoring for non-profit organizations

Non-profit organizations must demonstrate that their activities are successful. Increasing awareness of their work is far from the only incentive to do it.

3.10.2022

How to use monitoring for marketing campaign analysis

Media monitoring is a marketing investment that pays off. With it, you can track key mentions of the brand in the media and social networks, see audience reactions, and respond in real-time.

28.9.2022

4 convincing reasons to invest in media monitoring

26.9.2022

Avoiding PR crisis and more: how to use and benefit from alerts?

A crisis will always come unexpectedly. The way you plan to deal with it should not be haphazard. Besides, many crises are easily avoidable if you take prompt action.

18.9.2022

Big data in PR: how to make decisions based on big data

Possibilities of Big Data for PR which you can start using today.

20.8.2022

The potential benefits of media monitoring for big business

16.8.2022

4 reasons to start using media monitoring in 2022

27.6.2022

PR metrics: from basic to advanced

20.5.2022

Media analytics: why do you need it?

Let’s analyze some monitoring tools functions in the context of media analytics

19.5.2022

Media monitoring in the work of a marketer: 5 lifehacks

25.4.2022

News telegram channels activity before and after February 24th: the survey

25.4.2022

Media analytics during the turbulent times

19.4.2022

How knowledge of online mentions can help build brand reputation and how CRM software can help

21.3.2022

How to build an effective strategy for tracking brand mentions

And save company resources and advertising budgets.

15.2.2022

Monitoring the crisis in online media and social networks

20.9.2021

Why do you need a retrospective content analysis

When we research a company or a certain market, we always overview the situation during a specific period. When we research the company we always compare it with competitors.

23.9.2020

Why bad analysis is worse than no analysis

Since the data does not have a natural form, it can be displayed in different ways. There is no one and only correct format for that.

21.9.2020

How to evaluate media effectiveness: 3 main indexes for PR-specialists

The indexes described below are easy to use in PR KPI either alone or combined: they are precise, understandable and fully reflect the situation regarding the company or brand communications.

23.9.2019

5 examples of insights that content analysis can bring

If you want to evaluate your own media activity, competitor activity and market in general, you need content analysis.

2.8.2022

New MyNews bot features

25.5.2022

Quickly, briefly, exactly: LOOQME dashboard opportunities

Need a report? It’s all ready!

11.5.2022

LOOQME - the №1 choice of Ukrainian PR experts

The Ukrainian PointeR Agency carried out a study among the marketing industry representatives.

20.4.2022

LOOQME takes its place among the 15 most innovative analytics startups and companies in Ukraine

Industry 4.0 is a new business drive. You can now fuel your business needs with automatically and conveniently processed data.

20.10.2022

Protection methods against online trolls and bots

The numbers are key when it comes to the need to persuade, influence, promote or harm competitors.

23.8.2022

How to create a company brand portrait using Netpeak Checker

1.8.2022

Measure PR: why and how

5.7.2022

Ukrainian experience: brand communication in the time of war

Would it even be appropriate to talk about brands in such tragic times?

4.7.2022

What you should know about online reputation management

To protect yourself and your business from reputational losses, you should at least understand the basics of online reputation management.

27.6.2022

PR metrics: from basic to advanced

19.4.2022

How knowledge of online mentions can help build brand reputation and how CRM software can help

5.4.2022

Fake News: how to fight information attacks

21.3.2022

How to build an effective strategy for tracking brand mentions

And save company resources and advertising budgets.

21.9.2021

Reputational risk and how to manage it

Every company, regardless of structure, nature or size, faces risk factors that can damage its reputation.

12.8.2022

Media analytics of foreign charitable foundations in Ukraine

The LOOQME team continues to explore the media field in different areas. This time, we collected 102,660 mentions of the seven largest foreign charitable organizations operating in Ukraine.

2.8.2022